I'd like to start an unofficial Safeway blog. The blog would offer suggestions to Safeway about what products people liked or did not like. There would be a good number of contributors - basically anybody could join. But all posts would be moderated. The idea would not be to dump on Safeway but to offer constructive advice.
I shop at Safeway several times a week. It's my most frequent shopping experience, So I might as well be part of the story to make Safeway even better.